And I think thats, thats also a good transition potentially as we get towards the end of the conversation and do look ahead, right. I think also its so its so much about the people. And I think theres probably actually one intermediate step too, Joe, between. The conversations happen, where, where you guys, as, as operators kind of have to, you know, are we seriously considering this? Apple I probably have that if especially if you have that problem, youre. Go through Strava? Yeah, its awesome. Convert on that paywall and start a trial which will unlock the Strava app for you as well. I used to hav e some pain in my arch/on the outside edge of my foot after runs, but that doesnt happen anymore, which is awesome. I would join as like a runner and I would post and sort of like a. The other side of the coin was equally true, which was like a lot of times wed break things between weeks. Like,yeah, I think, you know, even where we are today, its like, how do we get the word out about the newsletter or the podcast or whatever it is. I think also we were like, we didnt realize this at the time, But a lot of these physicians that are doing super cutting edge research, They really wanna get the word out there about the work that theyre doing. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. How can we get free users to stick around? Thats what were gonna be looking to do more of in 2023 is understand what are the key places in the user experience on Strava, where we can start to embed experiences from a cover,to bring these two products closer together and make it easier for Strava athletes who, you know, either are in a, in a training cycle and they wanna get stronger and optimize their performance. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on. I mean, it was. Its, its obviously gaining some traction and you start to think, Hey, where do we wanna take this? And I think a lot of times people can, you know, just sit alone in a room and like toil with it and like, oh, I wanna get this perfect. Yeah, I think honestly, the, the secret sauce for us on product also works for us on, or maybe like our unfair advantage. Now evolving from just runners to cyclists, to hiking, to all these obviously activities that that Strava has on its platform and then your roles right within the company and how that evolves. I mean, theres just a billion Facebook groups out there of people who are training for a specific race. In 90. Or. I think in the scheme of things, when you think about running and racing and being active, its not always top of mind, right? we we got lucky, you know, at the beginning of COVID, wed initially thought before the pandemic, that races, as you mentioned before, Joe,were gonna be a really important channel for us,to to connect with runners at the right time to introduce,another product to them. But like in terms of our core business objective was to provide value to those who paid for the recover subscription. I think, We love entrepreneurship going from zero to one is something thats really thrilling to us. Stay focused on your original vision and work hard to get paying customers ASAP. Obviously well talk about Strava a little bit, but like theres communities around that. What does that opportunity look like for you? Right. not getting, you know, putting all your business out there, but,what was that like as a kind of young operator thinking about, we have basically. Do we not wanna do this? And like, we were highly motivated to help the. And, and what was that like? its a really powerful framework if you zoom out. one of the funnier things that we did,was we realized that theres a ton of. And now as weve merged with cyclists, were beginning to add more cycling, specific content. https://crowd1.com/invitelink/?code=WnArR1lmdWJ4R1dCZHQ1SXpRNXpVdlZHQmRmSktaTXlqMkZJa2V0SmhDeHM2bjlmQ1NCb3ZBZ3Zwelo0OUkzSQ==. So that was just like an insight that we had on day one, again, by being members of this market ourselves personally. So far we've helped democratize access to best-in-class physical therapy for over 3,000 runners. And then come back to the track house and. Hey Joe. Were around 70,000 athletes on the platform,at the end of last year, when we started conversations and were looking at a community with a hundred million athletes, thats our target market. Want news on the hottest startups delivered to your inbox weekly? for sure. And some of those users are still with us today, which is the coolest thing in the world. CEO + Co-Founder at Recover Athletics. Sure. Like if theyre not willing to join as a, kind of like an early adopter, like you just, you cant solve, you cant boil the ocean, just focus on this one group of people. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Over 50% of our new users come from referrals! How do we get our customer to keep coming back? I wish it was a Palo Alto garage, but in. We launched the club in a couple weeks later, we had a few thousand runners in it. So, helping people continue to live that healthy lifestyle, Im super stoked on. So we were like, Hey, would you help us? Everyone in the world should be getting that recommendation because thats the most up to date recommendation recover as a platform is a great way to get that information out into the world quickly and easily. Product @ Strava, Co-Founder @ Recover Athletics (acq '22) . Most runners can still go out there and run, but theyve got some acre pain that theyre working on or is getting worse or is getting better. Would you download it and give us some feedback its free. and so the argument that we could go much further, faster, if we did this together was just such a no brainer, like totally. Plus the guys talk about selling the company to Strava and reaching tens of millions of athletes. But you figure that out fast when theres someone whos like,excuse me, your app sucks. So, you know, we, we kind of had like a shared understanding of what the potential was, which I think in a lot of ways, like, Made the acquisition conversations like so natural and, and relatively easy. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on training and soreness data. I know that does this sport at some point is injured and even myself. Yeah, yeah. Totally. Right. [00:28:26] Nick Stewart: Like, there was a lot of that. Product @ Strava, Co-Founder @ Recover Athletics (acq '22) Senior Product Manager at Strava. A lot to work on, right? And for only 60 bucks a year, get access to literally the best that the industry can possibly provide as far as preventative exercises to do based on your body and and, and your training. Get out there and tell the people like, tell em and theyll join you. Bad. And they were like, your routines should be based on the consensus statement on Patel ephemeral pain syndrome. And I think, we realized some things. So like Nick mentioned, I just wanna say more about that, cuz I think thats like a huge part of the secret sauce about recover was the access to great medical minds that we had. And I think well take it from conceiving of the Recover Athletics platform, to getting it scaled up, and then where things are today. In our kind of sweet offering.so yeah, I, I think it, it played out obviously really well. Our first race was Mount desert, Rhode Island up in Maine. The more you lean into your personal story when youre trying to market your product at the earliest stages, the better, and the more help and positive feedback youll get from whatever community youre trying to launch in. So the conversion rate, of Strava athletes on recover and specifically Strava customers actually was just crazy. Terms of Service | Privacy Policy. Yeah. So itll be awesome to see how that evolves and how you guys are able to integrate into that. The earliest days where mark was helping us think about the right product strategy to scale the business. So there was, there was that draw and then they were looking at their athletes, you know, by our app. I tried to throw him 300 people a day. [00:01:14] Nick Stewart: "I used to have some pain in my arch/on the outside edge of my foot after runs, but that doesn't happen anymore, which is awesome. Were passionate about helping runners stay healthy so it felt wrong to charge people for using the app, but we needed to do this to better understand our audience and inform the product roadmap. Thanks for joining us. Turn right out the door, go to the best minds in running medicine, turn left out the door, a community of super hardcore runners who all are injured. Yeah. Startup Spotlight: Recover Athletics Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. Team: Our founding team met in high school on our track team! Start Free Trial Recover Athletics is the leading injury-prevention tool for runners. Its a great boost to my regular routine! Like we just, we knew also that this and mark and Michael, I think know this too. Athletes now have access to a breadth of injury prevention resources included in their Strava subscription. Stewart: Stay super focused early on. And we had 655 people download the test flight version of the app. It makes, it makes all the sense in the world. You know, what would it look like to join forces in some way, but from their perspective, And, you know, me putting words in their mouth, but from, from the outside, looking in, as theyre thinking about as well, we have all these free people coming to the platform. Yeah, he. [00:00:58] Nick Kafker: To kind of like align on, on what people needed because we really just really needed it ourselves. Best products. e some pain in my arch/on the outside edge of my foot after runs, but that doesnt happen anymore, which is awesome. If you enjoyed this article, feel free to check out my other work onLinkedInand my personal website,frederickdaso.com. Michael was a leader that we would run through walls for. Look through all the research on knee pain and make a recommendation. [00:35:33] Nick Kafker: Strava's 99 million athletes can now access customised recovery videos for 59 (or US$50) per year. But a lot of times thats their one race. And we were lucky enough to know one of them, even in the early days before Recover Athletics existed as a concept. It was like truly magical for us and like really humbling, honestly. Yeah. And we found that to be a really valuable engagement channel for us too. But 90% of those injuries follow common patterns and can be prevented through proactive recovery exercise. And actually back before we started recover over five years ago, we were roommates in the same,tiny apartment in in Cambridge, Massachusetts, and,used to just run together, laugh around fresh pond every morning,and decided To run a marathon together. If you don't know us, we're so glad you stopped by our page. And I think that was what recover did. A year's subscription costs less than one trip to physical therapist and we have an unlimited free trial. PH:+919953384424 Im Nick Kafker. [00:18:27] Joe: Give the app a try today! Myself being initially a football player, but transitioning into running and multi sport, everything from cycling and triathlon to like marathon ultramarathon trail racing and having a background in personal training, exercise science,it always struck me as like, man, all of my runner friends are always hurt. [00:06:11] Nick Kafker: Its like. Maybe talk about how you guys, as runners came across that problem initially set out to solve it, and then really made that into a company. Chance. Nicholas Stewart is the CEO + Co-Founder at Recover Athletics based in United States.Every year 75% of distance runners in the US get injured. And if you impress them in that five minutes, theyll give you another five minutes. This could be for our subscribers. Listen on we were both, you know, active runners in the running community. [00:08:34] Nick Kafker: SAN FRANCISCO, May 19, 2022 /PRNewswire/ -- Strava, the leading social platform for athletes and the largest sports community in the world, today announced the acquisition of Recover Athletics, the prehab app for runners.The acquisition gives all Strava subscribers access to Recover . So its been a long partnership for usover 10 years. and then the other thing that Ill mention is that we, we got really lucky. Here's a list of some of the top trending technologies and APIs used by Recover Athletics. Im your host, Joe Vennare. And I think its one of the magical things about recover that somebody can come to us. Our mission is to help runners spend more time running and less time injured. And that was our first moment seeing like truly viral user growth. Copyright 2022 Recover Athletics. As weve talked about, it makes all the sense in the world. It was like Brady de Moss touchdown Brady de Moss touchdown. Join industry-leading I mean, I can start maybe backtracking a little bit from the acquisition. Breaking down the business of fitness and wellness, #137: Michael Horvath, CEO & Co-founder of Strava, How to leverage your competitive advantages in your product launch, Simple & powerful growth hacks you can use when starting out, How Recover began their relationship with Strava. In this episode we discuss the companys prehab app for runners and athletes, and utilizing in-person community growth hacks and storytelling to scale its user base. So obviously conceiving of the idea, getting off the ground, starting to get users now Im sure like iterating with, with features and product and things are breaking right on a daily, weekly basis. and this was, you know, data that, because we were an API partner, we all had like, Strava could see how many athletes were integrating with recover them, sharing their content back into the Strava feed, which provided more value to the community. Cause these runners are, these doctors are famous to other sports medicine doctors, but a runner on the street doesnt know who this person. | Recover Athletics is the leading injury-prevention tool for runners. But I think this point is also interesting as it relates to. [00:25:26] Nick Stewart: And one thing that we were just astounded by time and time again, when we were getting our app off the ground, How good the running and maybe just like American public is like how, how generous people are with their time to help young entrepreneurs get a product off the ground. So fix aches and pains, prevent injury, run, ride, hike, your best. Couldnt agree more. [00:05:11] Nick Stewart: And also what better place for us to learn both, to see what its like to really quickly scale a business up from tens of thousands to millions of athletes. [00:00:59] Joe: $595.00 - $890.00. Far and away this physical therapist, some other physical therapists that we worked with, help us learn that like thats the way you do it is you build up these parts of your body with simple strengthening exercises and you can make those aches and pains go away and just become more resilient overall as an athlete. The other half. And then like how you tell your story within those channels. Ill never forget that when we maxed out the thousand on Tesla and we were like, Some take this to the next. Its super smart.and full disclosure. And I think that we were mark really pushed us in that direction at the early stage. [00:07:06] Nick Stewart: How can we surface rehab content at the right time? But thats the thing, right? And we were just knocking on peoples doors. How did those conversations start to happen? I think we built a really good strategy and executed on that strategy in a way that was like, well prioritized. So Id say like, In some ways we, we kind of knew intuitively what we needed to build from day one, because The, the pain point that we were solving for really was exactly what we were experiencing. So we work with Dr. Sherry blowout. So you gotta be honest. Give us some thoughts. Kaf and I actually met back in high school on our cross country team. You can find us in the App Store, or as of yesterday afternoon in Google Play, as well. So I think maybe just add a bit more there too. I think one piece of tactical advice for the early stage founders that we know are, are tapped into what you guys are, are building. And if we were to sell the business, Strava being, you know, kinda one of the, for all the reasons you laid out And the fact that from the team, but like theyve built a preeminent digital platform for athletes and during athletes and now, you know, the evolving definition of athletes. I reunited with Nick Kafker and Stevie when we moved back to Boston after I graduated from Yale. Nick Stewart Founder & CEO Nick Kafker Founder & COO THE TEAM Jaffer Syed Co-founder & Full Stack Engineer Andrew Southard Head of Engineering Tim Briggs Head of Product Max Huckstepp Yeah, exactly. So that was something that, you know, was really critical to our first year roadmap at Strava, obviously like, figuring out how to turn Strava into a single sign on service, like Google, apple,Facebook, that was something we were really curious about integrating the subscription and then getting platform parody. Whos still a friend, but that thats, that story is like another whole podcast and its just, yeah, just get out there and sell. Yeah. Their partnerships team could see that of all their 50 ish thousand API partners recover. Its easy to get distracted by all the different experiments you could run to determine the long term product roadmap. Like we were seeing double the conversion rate amongst the Strava population as we were from athletes Werent integrated with Strava.and so we had some, you know, we could kind of lead with the data and figure out that the ecosystem for us to scale long term, where we could really have next level impact on the running community was with Strava because thats where the, the affinity was already. And so theyre queued into the community around that race. Recover Athletics is the recovery app for Strava athletes. Half of them did foot strengthening exercises twice per week. What does the kind of plan roadmap look like going forward? And this partnership is what made that happen. Recover Athletics headquarters are located in 8 King St, Cambridge, Massachusetts, 02140, United States, Recover Athleticss main industries are: Hospitality, Sports Teams & Leagues, Consumer Electronics & Computers Retail, Recover Athletics appears in search results as Recover Athletics, Recover Athletics Inc, Recover Athletics LLC, Get Free Access to Recover Athletics Contacts Info. this is an unanswerable question and its, and it goes both ways. They could share that back to Strava, just like a ride or a run or a hike. I mean, how could you not wanna be a part of that? but something that mark and Michael had to figure out was how do we create a sustainable profitable subscription business? operators and investors by subscribing. Medical Advisor THE FOUNDERS "The Nicks" have been running together since high school. Like one of the cool things I think about the progression of our company and, and the product is. We break down the most important developments impacting the Follow me on Twitter@fredsoda, on Medium@fredsoda, and on Instagram@fred_soda. It. So, I mean, in countless countless meetings about product in the early days of recover was basically just the same story over and over again. We, we really lucked out by being based in Boston.when we had the idea and our, our initial way of getting feedback on a product was we had a, a run group,that left and was like the recovery run from Tracksmith that went, I think it was on Wednesday nights. We work with some of the leading athletes and researchers to ensure the future of running is as injury-free as possible. The technical storage or access that is used exclusively for statistical purposes. Recover Athletics is the leading injury-prevention tool for runners. [00:19:48] Nick Stewart: Powered by best-in-class injury prevention algorith. So you go onto our app, integrate your Strava account, and we take a look at all the activity that the athlete is doing and ask some questions that are very similar to what a physical therapist would ask you when you first come into the clinic. This is the impact that we want to have on this group of people around the world. So for a while, we were just using the public API tools.you know, we were getting thousands of athletes to integrate.and at that point, mark introduced us to Michael and we took the partnership to the next level, which was actually figuring out a way to do product led growth on Strava. We have subscription parity, and that is exactly what everyone should do. [00:10:06] Nick Kafker: But that, that early form of content, that MVP, is what any a athlete can unlock today on the product. There are like 15 million-ish people who register for at least one competitive road, race a year in the United States. [00:03:21] Nick Kafker: If you dont already pay for Strava you can make an account on Recover. Youre, youre always have something going on in your body that youd like to help it trend in the right direction. The more content on Strava, the richer, the experience for, for all athletes. To view or add a comment, sign in, Om Kumar Sanjay lal As we gear up for a game changing year of product development on the Recover Athletics app in 2022, our team is taking the chance to . And then I think what you can expect to see in the future, is starting to already play out on the progress tab of the Strava app. you know, 99% of our athletes, pre-acquisition were just Americans. If you already have a Strava account its pretty easy. Yeah, well just fast forward a little bit. One of the things Im most excited about, and this goes back towell put it in the show notesa few episodes ago, talking to Michael about whats next for Strava. Whatever it was 10 months or 10 meetings as opposed to those 10 years.Im sure it was super powerful and it sounds like it was, it was also an opportunity to, to build that relationship, get to know him on a level where its like, Im sure thats how it sparked the conversation. And trying to figure out how do I do all these various things? Our mission is to help runners spend more time running and less time injured. Solution:TheRecoverapp allowsathletesto instantaneously create a personalized injury prevention plan composed of proactive physical therapy workouts. Shop Best Sellers. Basically strength training my way into running. Invaluable, totally amazing way to launch a product. We quit our full-time jobs and joined forces to start the company a year ago. And then we could deploy. [00:20:12] Joe: [00:36:25] Nick Stewart: I appreciate you making some time to chat with us today, and well catch up soon. He. . 14 talking about this. Ill let you introduce yourselves and say hello, but for folks who arent familiar, give em a little bit of your background and the quick intro to Recover. Shop No 1,Nehwal Complex Vishnu Enclave, Hapur Road Govindpuram Yeah. It's a great boost to my regular routine!" Nick, Nick and Jaffer our CTO at the time in a garage, we like, we had no resources. Like physical pain point that you were setting out to solve, you had this, you know, almost the massive audience of. Corner in the city has a running store. So far weve helped democratize access to best-in-class physical therapy for over 3,000 runners. Three years since you started the company, which is pretty incredible. Stewart: Making the decision to deploy a paywall. Yeah, well, first off cant overstate,how excited we are about our Android app finally launching. and so we thought wed try to fill the void with a club. We had to pick one thing and try to do it. [00:00:00] Nick Stewart: Recover Athletics is the injury prevention app for runners. So shout out to the run Disney group in Florida. [00:00:57] Nick Stewart: So we would join the Facebook groups. [00:38:10] Joe: If, like you said, theyre not already subscribed, go check it out, get the app, and check out the full experience. Welcome back to the Fitt Insider podcast. All of us are injured and then you would get 600, 700 people. Athletes now have access to a breadth of injury prevention resources included in their Strava subscription. Physical therapy place to clinic, to clinic, like hoping somebody can solve this or worst case, like orthopedic surgeon, orthopedic surgeon, MRIs, like trying to figure out whats going on.so I think all those things lined up quite nicely. When you go click the button to ask for another 10,000, [00:16:20] Nick Stewart: For them in real time.but, but yeah, that was just so powerful to get that kind.User feedback, live from folks that like we knew folks we didnt know, but that we could kind of build a relationship with in person. And then she would send us videos of what exactly to. [00:32:53] Joe: Now theres many folks that use it as sort of a community social networking tool. [00:13:57] Nick Kafker: So that was, that was something that was key for us early on. [00:21:04] Nick Stewart: Its a great boost to my regular routine! Thats thats how I, I, I got there initially was like, I was getting injured constantly. I think theres a lot of things in there to potentially, you know, take away or emphasize. Then we automatically build you an injury prevention program that shows you exactly what exercises to do based on your body and based on your training. And it was like, honestly, one of the best days of my life. You. Get that great dig up the pitch. So runners exist on this spectrum, like between fully healthy and fully injured. I mean, we would just go in and be like, Hey, would you try this? Many PTs require a physicians referral and the average injury costs $400-600 to fully rehab, which deters many runners who need help. [00:03:35] Joe: The acquisition gives all Strava [00:17:31] Nick Kafker: Yeah.and this was like, well, over two years ago, so a long, a long time. what should we be on the lookout for? Nick, and Nick, from Recover Athletics. What would it look like? Most of these. Have people use our app and test flight. Focusing on the customer, figuring out your monetization strategy early was so important. And like, We should give ourselves credit. [00:35:50] Joe: [00:02:27] Nick Stewart: Rapid Reboot Lower Body Compression Boot Recovery Package. Find Nicholas' email address, mobile number, work history, and more. Everybody. As a really critical top of funnel, user acquisition channel. Thankfully, somebodys trying to do this. $795.00 - $1,090.00. https://goo.gl/maps/FRtD3vjtTZHR23YA9 As we tried to hike the mileage,and KAF actually had a buddy,who was the youngest woman to ever be hired in the sports medicine clinic,at mass general in Boston. And I think that all you gotta do. Topics. Yeah. It was great getting a few minutes with you guys today to share this story with the audience. And so, you know, we knew we wanted to have international impact, but how to do that ourselves, was just, I mean, theres no way that we would be where we are today, as far as scaling overseas. And so apple gives you a thousand users when you do the test flight. And then you take the, you know, the next step and not to just stick at the kind of startup early, super early stage journey. SaaS, Android, Cloud Computing, Medical Device), Where the organization is headquartered (e.g. Like you gotta take that opportunity, especially if you wanna try to do this again. Yeah, happy to start there. Like product hunt, you know, trying to get trending kind of way. So it was actually. The #1 Prehab App For Runners Get stronger and help prevent injuries Part of the @strava family Like there wasnt like, obviously there was some deliberation, but its like, this is what we set out to do. [00:19:59] Nick Kafker: So that was the way we came to it. Yeah. you know, we, we havent really expanded our content database to the point where it needs to be so really excited about the strides that were gonna be taking on content. Check out launches that are coming soon. http://www.recoverathletics.com Industries Wellness and Fitness Services Company size 2-10 employees Headquarters Cambridge, MA Type Privately Held Founded 2018 Locations Primary 8 King Street. So if you already pay for Strava youll have access to 100% of Recovers feature set. And then for us to also turn around and like build something new for that, for that little group of people. Yeah, maybe I can start with the TL;DR on what the product is today, and then we can backtrack into what it was at at the very early idea stage. She was user like a hundred, 1,500 or something. They, they saw what we were going for and they, they hopped on the train. Innate advantage of, of being our target market and using that insight to guide the product roadmap early on was also really informative for our, I guess, like, initial go to market strategy or, or marketing strategy. Whos a form of Boston marathon winner in the wheelchair division on the international Olympic committee. Its. RecoverAthleticsis the injury prevention app for runners. Well, I, I think honestly, very similar to your interest in this space. Or, you know, not knowing when to ship or being hesitant to like, get it out there. their passion on the road, the track, the treadmill, or the trail with the Recover Athletics app. Like you mentioned, you know, Whether its in person at these like running groups, whether its at running stores or at races on the digital communities around races and running and training. And, and maybe how it played out. The impact we could have on the community. Yeah, I might have it. In the earliest days, because we were athletes on Strava ourselves, and we saw what a powerful training log in, in community that, that this ecosystem is.we knew that Strava was a long term, really critical ecosystem partner for us. For example, if you have knee pain, theres a group of scientists that meet every two years to. [00:33:05] Joe: And we never forgot about that. Yeah, totally. Edit Lists Featuring This Company Section, Strava Acquires Injury Prevention App, Recover Athletics, United States Acquired Companies With Less Than $10M in Revenue. It's their goal to help athletes love their sport and stay healthy for life. Market: There are 18M committed distance runners in the US alone, and an equal number in the EU. Recover Athletic cofounders (from left to right): Nicholas Stewart and Nick Kafker. I was the COO and business partner of Nicholas Stewart, on my left here, at Recover Athletics. Im grateful to, to mark because that was a mistake that K and I never made.we laser focused early on on figuring out. So. But yeah, I was the CEO, and the two of us were co-founders at Recover. But like tell em a story, make it engaging. But what they, what they should be doing is following the research, the line of research that this person has sort of contributed to. and so we ended up unlocking a lot of free help early. Right? October 21, 2021. Yeah. Stewart: Here are three founders you should check out next! It was that, that was that simple. And. We, weve got so many user stories that we could tell Joe about people who like joined our community really early on and who are still with us today. You know, in effect is like, you guys had this quite literal pain point, right? What our strategy was for bringing runners behind the paywall, getting them into the subscription. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Casual everyday runners as well as all the way up to the elite end. It was a metaphorical too cold to work in a garage in Boston. Download the app and get one custom prehab routine plus unlimited access to the prehab library of workouts. WhatsApp acquired by Facebook). Everybody knows whats going on. Put these two businesses together. So it was like, everybody could see that the fit made sense and that motivated us. Especially like, you know, people dont start companies to get rich people, start companies to solve something that they think is like dumb. How did you guys think through like, Hey, we have this, we know a bunch of runners.lets get people using it and start to get that feedback immediately. Im so glad I have found this app! The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. It was a metaphorical garage. [00:34:51] Nick Kafker: CEO, Co-Founder, Founder Management 1 email found 1 phone number found View contacts for Recover Athletics to access new leads and connect with decision-makers. How did you get plugged into Strava? I think for all of us in the, in the grand scheme of things, because like we had the same set of facts. Our whole lives ahead of us in terms of like potentially building this company, you know, why make that decision? [00:16:34] Nick Stewart: The Recover App helps runners fix aches and pains and prevent injury. Thats a great idea. You didnt know, but in the background there was some serious jostling. Spotify. Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. If we continued to operate as an independent company, like just, yeah, not, not even a. A lot to look forward to as well. So that transaction is like genuinely,better. And it motivated everybody to, to merge the two businesses. Subscribeto my mailing list, Founder to Founder (F2F):f2f.substack.com. And also half like genuine, just request for feedback, be like, Hey, my buddy and I, we work with some physical therapists, some doctors in Boston, were making a running injury prevention app. And the initial intro you give to folks. Right. Get kicked out of like the Facebook group for, for posting about the thing. We have subscribers by the thousands adopting recover every day, Strava subscribers by the thousands adopting the recover product. Their mission is to help runners spend more time running and less time injured. Obviously STR is a huge community of, you know, over a hundred million athletes. We, we obviously wanted them to convert and we wanted them to be a part of the community. Any time I have an ache or pain, the first thing I do is get exercises from Recover Athletics. When you havent built much its especially easy to do blue-sky thinking and get sidetracked by shiny ideas. Its sort of like a race to see who gets there. The Nicks also talk about being acquired by Strava and reaching tens of millions of athletes. Or watching YouTube videos. Prehab and injury prevention app for runners | Recover Athletics Try Recover for Free Get stronger and help prevent your next injury Prehab routines for every runner. It keeps runners healthy and enables them to pursue. and so we took that, you know, attention and energy that we had in the club on Strava and then effectively like triaged that into our app. Find Stephen's email address, mobile number, work history, and more. And there are people who this is their event, right? Ready to Recover? Athletics had the highest, one of the highest in terms of percentage used by subscribers indicating that this value behind the paywall fits very well with those who are. How do we provide more value for our customer? Its like having a physical therapist right in your phone. I can guarantee you that Ill no longer be Googling exercises that lead me in the wrong direction to recovery. View All Contacts Details Industries Fitness Health Care Personal Health Software Sports Headquarters Regions Greater Boston Area, East Coast, New England Founded Date 2018 We launched our shared subscription in late may, and weve already doubled the scale of the business on our way, very close to tripling the scale of the business. Please excuse any errors. Awesome guys. Recover Athletics designed an injury prevention app for runners using input and expertise from physical therapists together with customized AI-driven recovery and prehab plans to aid with proprietary coaching and workouts as well as health tracking and performance analysis. And when wed do doing workouts, she knew from working with me, my injury history, it was easy to give Nicks injury history, everything below the waist hurts. Recover Athletics is a prehab app for athletes. 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